Creativity Can collection of crafts in a can for kids to be imaginative
Are people who make sea monsters more likely to succeed? 1,500 CEOs surveyed by IBM think so. They ranked creativity as the #1 leadership trait required for future success.

Creativity Can


The Creativity Can Experience is a versatile, hands-on classroom tool for learning the 4C's of 21st century skills

Creative Thinking, Critical Thinking, Communication and Collaboration.

Build Your Students' Creative Confidence Today

Creativity Can® makes anything possible. Integrate Creativity Can in your classroom and inspire the next generation of creative thinkers.

Experience the hushed excitement from students as they open their own Creativity Can and begin to think, imagine, design, create, write and present. Each Creativity Can is filled with the same stimulating craft materials, designed to engage and inspire. Identical starting point, different destination.

Kids playing with Creativity Can

Creativity Cans:

• Open-ended, no directions or no “right vs. wrong” answers
• Filled with simple and fun materials that inspire creativity
• Ready-to-use containers
• Includes curriculum aligned with core standards
• Reinforces the 4C’s of 21st Century Skills
• Convenient – no need to shop around for supplies
• Highly engaging, highly tactile

Boy with his creativity can creation

Many applications for Creativity Can in your school:

• Creative experiences for the classroom, grade or entire school
• Relate to a STEM or STEAM project
• Professional development
• Family and community events
• Reduce test anxiety
• Counseling sessions
• After school activities

Shop the Creativity Cans

Creativity Can - Hands-On Creative Fun

Watch how to teach creativity in the classroom. Creativity Can is designed to let your students’ imaginations soar. Inspire the next generation of problem-solvers by developing their creativity, collaboration, communication and critical thinking skills (the 4cs of 21st century learning).

Professional Development & Team Building

Watch how to run a creative teacher professional development. The BIG Creativity Can School Packs are designed for professional development and small group team building exercises. Learn how to infuse creativity in your classroom.

Four kids playing with the creative can

Creativity for Kids, the brand that introduced America to a new toy category to promote childhood creativity nearly 40 years ago, is rallying for a Creativity Comeback. Recent studies indicate children's test scores have been declining since 1990 but yet "creativity" is essential for the future success of the human race.

Starting with the premise that "creativity can make anything possible," we developed the "Creativity Can." The Creativity Can, a small container of simple, colorful materials like pipe cleaners, googly eyes and yarn, encourages people of all ages to imagine and invent while while engaging in a brain-activating, hands-on activity and illustrate the power of creativity. The only instructions are to have fun and to be as creative as you can be. There is no right or wrong way to use the material. Creativity Cans develop imagination, problem-solving and critical-thinking skills needed for future success.

Creativity Can FAQs